The cannabis industry has been around for many years now, but it’s still growing and developing. Cannabis-related jobs are rapidly increasing worldwide, while the legal sales of cannabis and CBD products are constantly breaking the previously set records.
As a result, the number of cannabis-related businesses is also rising. Numerous entrepreneurs and ambitious CBD lovers are opening up their businesses. However, for each of these companies to succeed, a successful marketing campaign must be planned and executed.
Since you can’t realize any marketing campaign without the obligatory visuals, photographers must get creative to develop unique CBD shots that haven’t been done before. If you’re struggling to create a never-seen-before setting, these ideas can help you design imaginative and unique CBD photo shoots.
Photographers should get to know people involved in the CBD industry to move away from the stereotypes and familiarize themselves with the culture. By doing so, photographers can connect with the most passionate people in this industry and develop the most original CBD stock photo ideas.
For example, a few professional companies that offer CBD photography in Maryland exceeds all expectations with the most breath-taking photographs of various CBD products.
2. Move away from the stereotypes
The cannabis and CBD culture has been stigmatized for way too long. That’s why photographers have an essential job of defying the historical stereotypes and standardizing CBD use. Instead of using the typical “stoner” as a model, you should include people of different ages, races, and genders. After all, the most common CBD users today are people with regular jobs and an everyday lifestyle.
3. Find the source
If you genuinely want to capture the beauty of cannabis buds and flowers, visiting farmers and growers is a must. By going directly to the source of CBD products, you’ll be able to find the best-looking buds with which you’ll shoot the most mesmerizing photos.
Also, remember to handle the delicate cannabis buds carefully because even the slightest pressure can cause the trichomes to burst.
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4. Discover your niche
The cannabis industry is large, even if you only focus on CBD. For that reason, it’s crucial to create an ideal buyer image that’ll assist you in developing marketable photoshoots. Whether you’re trying to attract an average CBD user or a large international corporation as your client, coming up with relatable photoshoots is the best way to achieve your goals.
5. Be bold with colors
As CBD and cannabis shots get more creative and unique, photographers are starting to think outside of the box and brainstorm some less common ideas. Besides unusual compositions, authentic storytelling, and diverse representation, an occasional pop of color can completely transform your photoshoot campaign.
Incorporating bold colors can give your CBD photos a fresh look or a different interpretation, which is extremely important for the emerging CBD market.
6. Aim for variety
Even if thousands of CBD photo shoots have been done, there’s still a pool of undiscovered themes, topics, and ideas. That’s why CBD photographers are always looking at previous shoots and trying to discover themes and concepts that haven’t been covered yet.
From flat lay and still life photos to portraits and lifestyle images, there’s a variety of styles you can choose from.
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7. Try out different light settings
Different light sources and settings have the power to transform any type of photo, whether it’s related to CBD or not. Trying out different light setups is key to success if you want to turn a mediocre shot into an outstanding one.
For example, photographing cannabis buds and flowers with softboxes will give excellent results since the trichomes found in the plant are highly reflective. To master these skills, don’t forget to play with color temperature settings and white balance.
8. Don’t overdo it
Once you start playing around with different elements, it’s easy to go overboard. However, the most successful CBD shots remain true to life. Today, no one is interested in seeing flawless and artificial photos. Instead, natural-looking and simple photos are all the rage right now, so keep your editing and photoshopping skills under control.
Finally, photographing cannabis and CBD shots requires plenty of creativity and imagination. Experimenting with different settings and features is strongly encouraged because that’s the only way to create unique and never-seen-before CBD shots.
Experiment with different camera angles, filters, contrasting backgrounds, subjects, etc. In reality, there are countless undiscovered ideas, and only through experimenting can you identify some of them.
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The Bottom Line
More photographers are receiving CBD photoshoot requests and projects. Even if you have never worked with a similar topic before, you can quickly nail your CBD photoshoot from the first try. Namely, all you have to do is research the topic and prepare for the campaign.
With the practical photographing ideas mentioned in this post, you’ll create a winning photoshoot campaign in no time.